THE FEELING OF EUPHORIA, SO STRONG THAT IT MAKES MY HEART RACE...
That's exactly how you can describe the feeling I had at my first customer appointment. Sitting there, I knew I belonged here and everything was in flow. I wanted more of that and it hasn't changed to this day.
Hi, my name is Tanja and I am the founder and managing director of ideenKiND GmbH.
I myself spent 10 years in a DAX 30 company and then decided to break out in 2013 to make a difference and make others visible who are doing the same. I love what we do and what we stand for. With ideenKiND, we make visible those who deserve to be seen.

WHAT COUNTS FOR US
We never work past our values. We are bold, dare to say what needs to be said, work with passion, focus on creativity, live freedom, are always honest and only use honest marketing tools and know the importance of success. For us personally, for us as a team and for our ideenKiNDer.
OUR PHILOSOPHY OF SUCCESS
Our mission comes first:
We make visible those who deserve to be seen.
We give 100% and are courageous, creative and passionate in our commitment to our ideenKiNDer.
Trust, honesty, respect and appreciation are the foundation of our collaboration.
Every team member is important to our success.
We acknowledge every mistake and learn from them.
We put effectiveness before efficiency.
We work remotely:
We work at the times when we need maximum performance.
We do not focus on hours, but on results.
We meet every deadline.
We are driven by continuous personal and entrepreneurial growth.
We communicate as openly and directly as possible.
The ideenKiND team
Tanja Kaltwasser
I love working with real entrepreneurs and helping them to make their ideenKiND grow and flourish. I myself am an entrepreneur with heart and soul. I have tried my hand at various ventures, stumbled, got up again, learned, started new things, learned other things and so on. I am grateful for all these experiences. For me, being an entrepreneur means being free, learning something new every day and constantly reinventing the world. I enjoy passing on my knowledge and helping others to be successful. What drives me? I love giving shape to visions and making the invisible visible. My motto: "If you can dream it, you can do it." Walt Disney.
Avery Kaltwasser
While looking for a new challenge, I discovered my passion for marketing. In my search for a way to turn ideas and thoughts into reality, I came across the topic of design. Whether in the form of graphic design or with the help of video animations - design makes the values of a brand tangible; they can be seen, heard and felt. I have experience in graphic design, video animation, video editing and live streamer overlays. I can't wait to accompany you in the creation and growth of your ideenKiND. So that it becomes the ideenKiND you are proud of. The ideenKiND you want to show the whole world.
Denis Schultz
Discovering new things is what working in a marketing agency is all about for me. I was already developing websites at school. Over the years, I have acquired knowledge of PHP, MySQL, HTML5, CSS3, jQuery and responsive web design. Technical jargon? In short: I conjure up a customized online presence for ideenKiNDer. I am also a trained retail salesman. My experience helps me to keep an overview and think practically. I am happy to pass on my knowledge of software, systems, project management and other IT topics in training courses. However, I have never forgotten how to think outside the box. My motto is: "You still have to have chaos in you to be able to give birth to a dancing star." Friedrich Nietzsche.
Leoni Schmidt
Even as a small child, I always found it exciting when packaging suddenly looked different or a familiar logo changed. During my FSJ in the cultural sector at the theater, I was able to gain my first experience with public relations and marketing. After my time at a technical secondary school with a design and media technology profile, I was sure that I wanted to become a media designer. I am therefore happy to be training in the profession that I enjoy the most. Now I'm looking forward to gaining new experiences as a trainee at ideenKiND. My motto: The journey is the reward or "Not all those who wander are lost." J.R.R. Tolkien
Saskia Weber
I love being creative and implementing new ideas. Even as a child, I was active in various creative fields. After graduating from high school, I trained as an office management assistant - but I lacked the creative space there. That's why I decided to study time-based media, which I successfully completed. There I was able to expand my abilities, learn new skills and discover a wide variety of creative areas - exactly what fulfills me. My internship at ideenKiND GmbH gave me the perfect opportunity to use my creativity, and I am very grateful to have subsequently become part of the team. What drives me? I love creating things and turning new ideas into reality. My motto: "Imagination is the beginning of creation. You imagine what you want - you want what you imagine - and in the end you create what you want." - George Bernard Shaw.
Celina Spielberg
Was mich an Gestaltung besonders interessiert, ist ihre Fähigkeit, etwas auszulösen. Mich fasziniert, mit Farben, Formen und Inhalten etwas zu schaffen, das nicht nur ästhetisch ist, sondern berührt und im Gedächtnis bleibt.
Für mich ist Gestaltung mehr als Oberfläche: Sie erzählt Geschichten, erzeugt Stimmungen und macht Ideen sichtbar. Genau das treibt mich an, Inhalte zu entwickeln, die auffallen und gleichzeitig eine tiefere Wirkung entfalten.
Durch meine bisherigen Erfahrungen in Social Media, Content Design und Kommunikation habe ich gelernt, wie kraftvoll authentische Gestaltung sein kann. Diese Stärke möchte ich weiter ausbauen und meinen eigenen Stil mit klarer Haltung und Vision schärfen.
Im Praktikum bei ideenKiND freue ich mich darauf, meine Kenntnisse zu vertiefen, Neues zu lernen und meinen Blick für Gestaltung und Wirkung weiterzuentwickeln.
Mein Motto: Gestaltung wird dann stark, wenn sie nicht nur sichtbar, sondern spürbar ist.
6 GOOD REASONS TO WORK WITH US
Maximum result
We never lose sight of the result.
That's what counts in the end - and we give 110% to achieve it.
Individual solutions
No mass production. Because every industry and every market has its own tricks and special features.
Long-term thinking
No "done and gone" philosophy. As an agency, we want to be at your company's side for the long term.holistic approach
Achieving the right results requires more than partial solutions. We deliver everything that is needed for this.
In tune with the times
We do not stand still. In marketing, there will always be changes that need to be addressed.
Open communication
We attach great importance to close cooperation with our customers. After all, it's all about you.
Bei uns in guter Gesellschaft




