Branding & website for copywriter Allegra Bob

We helped Allegra Bob find the right branding and launch their new website. What a milestone! Allegra is a copywriter and author of the book "Marketing, but human!"

Allegra supports solo freelancers in the area of marketing and writes texts for websites, blogs and LinkedIn. We have also worked with her on projects and were impressed by her talent!

Her 3 ingredients for "Schmackofatz texts" are clarity, empathy and humor.

The design: warm, personal and playful.

Right from the start, Allegra wanted a warm and soothing design that would catch the eye. We therefore chose a handwritten font for the lettering and used Allegra's name in the logo, because humanity and closeness to her customers is very important to her and she wanted to express this. Another part of the logo is the speech bubble, which is well thought out because it establishes the connection to her work, as Allegra helps her customers to "address" their dream customers. Hence the "speech bubble" instead of a pen, which many copywriters choose. This makes her stand out from the crowd and gives her an individual logo.

Responsive website

As usual, it was important to us that Allegra's website was responsive and accessible. When choosing the colors, we continued to focus on warm colors. The content management system behind the website is Processwire(here we tell you why we love Processwire so much) and this ensures that Allegra can independently adapt the content and sometimes even the design of the website. Of course, she wrote all her own texts. In terms of content, Allegra wanted her first website to reflect her services, values and writing style. A website is the perfect platform to show what you can do as a copywriter. It offers a very large "advertising space" for enough "Schmackofatz texts", as Allegra would now say. Get your own impression of Allegra's writing style and convince yourself of her talent.

Allegra's feedback

"The ideenKiND team created a logo and web design for me that expresses exactly what I and my services are all about. I noticed that they really listened to me and implemented my ideas exactly. The communication was always friendly, pleasant and competent. I am therefore very satisfied and happy with my new brand design!"

Thank you very much, dear Allegra! We can also say that we had a lot of fun with you and your project and look forward to watching you and your ideenKiND continue on your journey! We are convinced that the new website will be just one of many milestones.

And how about you ;-)

Are your logo and website still up to date? Getin touch with us for your free and non-binding level-up analysis.

We can then shed light on your website and branding so that you know all the levers you need to take your brand to the next level. This will ensure that you achieve your goals in the future and reach all your desired customers.

We look forward to seeing you!